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      How do I add SmartLinks in my email?

      This guide walks you through how to add a SmartLink in each block type: Heading, Text, Image, Button, and Social.

      SmartLinks let you track link clicks and measure engagement across your marketing emails—whether it’s a Blast or part of an Automation.

      You can insert SmartLinks into any content block within the Email Editor. This guide shows you how to use them in each block type: Heading, Text, Image, Button, and Social.

      General Workflow (All Blocks)

      1. Add your content block to the Email Editor canvas.

      2. Depending on the block, either:

        • Click the INSERT button (for Heading and Text), or

        • Use the link icon next to a URL input field (for Image, Button, and Social blocks).

      3. Choose an Existing SmartLink or create a New SmartLink.

      4. Once selected, the SmartLink will appear as a purple tag:

        In preview mode, this will render as a unique tracked URL (e.g., https://c-g.co/abc123xyz).

      Note: If the SmartLink is set to untraceable, it will be the same for all users and sharable. Otherwise, the slug is unique per recipient for tracking.

      Heading Block

      • Drag in the Heading block.

      • Click on the block to open settings.

      • Click the INSERT button > SmartLinks.

      • Choose an existing SmartLink or create a new one.

      • The link will be inserted where your cursor is within the heading text.

      Text Block

      • Drag in the Text block.

      • Open settings and click the INSERT button > SmartLinks.

      • Select or create your SmartLink.

      • It will be added into the paragraph where your cursor is positioned.

      Image Block

      • Drag in the Image block and upload or select your image.

      • In the right-hand settings panel, find the Link URL field.

      • Click the link icon beside the field to insert a SmartLink.

      • The SmartLink will apply to the image as a clickable link.

      Button Block

      • Drag in the Button block.

      • Scroll to the Button Link URL setting.

      • Click the link icon beside the input to insert a SmartLink.

      ⚠️ Avoid using the INSERT button here—doing so will insert the SmartLink as button text, which is not recommended.

      Social Block

      • Drag in the Social block.

      • Click on each individual social icon to configure it.

      • In the URL field for each platform, click the link icon to insert a SmartLink.

      • This allows you to track clicks on each social icon.

      Testing Your Links

      Before sending your campaign, always preview the email and send yourself a test to ensure all SmartLinks are functioning and tracking as expected.

      Customer Support

      If you need help or need assistance determining next steps, please contact our Customer Support team by phone at 888.605.4429 or email at success@patchretention.com.