Most of the settings for the RFM are automatically set up in the onboarding process, but you can make adjustments in this section.
Required RFM Information
You can adjust the time frame in which to consider a customer as ‘Lost’.
You can also adjust the Average Order Value (AOV). The AOV set here is a fallback value IF the actual average order value is not available for the account from orders.
For Integrated Clients you have the ability to determine which customer data is used to calculate your revenue and conversion data throughout your Patch Analytics. By default, both Check-in Finished and Order Finished evens are included. You can uncheck up to one option if your business send over both of these event types in order to not have inflated revenue stats.
You can include ALL contacts (selecting the checkbox), or set up a Filter to include only your targeted audience.
Other Settings
ALL of these options are automatically set, but you can manually adjust these settings also.
- RFM: Advanced Recency Options:
Use the filter options available here to inlcude Contacts in your RFM data and insights. You can select a specific set of Contacts based on Tags, Groups, or Field Values. For example, if your Contact database includes Referral Partners, Wholesale Clients or Affiliates you can use the rule sets below to remove them from your standard customer data reporting to ensure your analytics are accurate.
- RFM: Advanced Frequency Options:
The Recency score values used in your Dashboards will be calculated based on the R-Values set below. These R scores will be assigned to each of your customers which will then be used in the overall RFM scoring model. These changes can take up to 48 hours to populate the updated metrics within your account data
- RFM: Advanced Monetary Options:
The Frequency score values used in your Dashboards will be calculated based on the F-Values set below. These F scores will be assigned to each of your customers which will then be used in the overall RFM scoring model. These changes can take up to 48 hours to populate the updated metrics within your account data.
We recommend scheduling a call with our Customer Success team at success@patchretention.com before manually updating any of the Dashboard settings.