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Blasts Main View

Amanda Short
  • Updated

Blasts Overview

You can send texts and emails to your entire audience or create targeted segments; the choice is yours.

With Patch’s marketing blasts you can make sure you’re reaching the right customer at the right time with the right message.

Start reaching your customers in the way they want to be reached with messages personalized to their demographics.

This article will walk through all of the features the Blasts Main View includes and how to use those features.

Note: Unless otherwise specified the term ‘messages’ refers to SMS, MMS, and Emails.

Features

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  1.  - Data Table
  2.  - Filter Table Options
    1. - By Channel
    2. - By Status
    3. - By Type
  3.  - Sort Table by Columns
    1. - Channel not possible <Search Picker>
  4.  - Search Field
  5.  - Edit Table View (add, remove, and order columns from the data table)
    1. - Search by field name
    2. - Unselected Fields
    1. - Saved View Drop-Down
    1. - Manage columns in your current data table view 
    2. - Save custom views
    3. - Main View (default)
    4. - Select Additional Fields
    5. - Saved Views
  6.  - Create New Blast
  7.  - Paginator
  8.  - Action Items (First Column)
    1.  - Edit
    2.  - Delete
    3.  - Duplicate
  9.  - Columns/Fields
    1. - Name
    2. - Channels
    3. - Enabled
    4. - Status
    5. - Type
    6. - Account ID
    7. - Last Run Time
    8. - Next Run Time
    9. - # Bounced
    10. - # Clicked
    11. - # Contacts
    12. - # Conversions
    13. - # Delivered
    14. - # Opened
    15. - # Opt-outs
    16. - # Sent
    17. - Archived
    18. - ID
    19. - Last Clicked Time
    20. - Last Opened Time
    21. - Tasks
    22. - Tasks Done
    23. - Total Revenue

Data Table

The Blasts data table is where you can find a complete list of Blasts, their details, and statistics that exist on your account. The data table is sorted by default in the following order:

  1.  - The Enabled status from enabled (active) to disabled (inactive)
  2.  - Last Updated from most recent to least recent
  3.  - Date Created from most recent to least recent

Filter Table Options

The Blasts data table can be filtered in several ways. Click the drop-down menu you would like to filter by and select an option from the list. 

By default, each filter will be set to ‘All Channels’, ‘All States’, and ‘All types’. These filter options will not be visible in the drop-down menu unless an option is currently selected and appear as ‘Select Channel’, ‘Select State’, and ‘Select Type’ in the inactive drop-down menu state.

To clear your option click the ‘X’ to the right of your current filter selection.

To change your selected filter click the drop-down menu again.

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Filter by the Channel

There are three channels that are used within Blasts: SMS, MMS, and Email. The data table can be filtered to show only the Blasts that include the type of channel you are interested in viewing. 

Filter by the Status

There are four statuses that a Blast can have: Draft, Sent, Scheduled, and Running. The data table can be filtered to show only the Blasts that include the type of status you are interested in viewing. 

Filter by the Type

There are three Blast types: One time, Triggered, and Recurring. The data table can be filtered to show only the Blasts that include the type you are interested in viewing. 

Sort Table by Columns

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Each column has an icon that is stacked up and down arrows which when clicked will change the order of the sort on the data table. The data table can only be sorted by one column at a time. Note: At this time the Channels column cannot be used to sort the order of the table.

The data table is sorted by default in the following order:

  1.  - The Enabled status from enabled (active) to disabled (inactive)
  2.  - Last Updated from most recent to least recent
  3.  - Date Created from most recent to least recent

 

Search the table by Column/Field

The search field can be used to search the fields of the data table for matching results.

Edit Table View (add remove columns from the data table)

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This feature includes the ability to manage different views for your Blasts data table. With this drop-down, you have access to:

Main View (default)

The main view includes the most common fields used in a Blast data table.

Select Additional Fields

Fields can be selected to add additional fields to the current data table view, save in the current saved view, or save within a new saved view. 

Search by field name

Search fields by their name for a quick lookup.

Unselected Fields

A list of unselected fields in the current data table view. Select one of these to view in the current data table, save in the current saved view, or save to a new view. 

Saved Views

The saved views section is where data table views can be selected, created, and updated. 

Saved View Drop-Down

Select from a list of saved views to quickly change to your previously saved data table views.

Save Icon

Save the current list of selected fields as a view to access from the saved views drop-down in the future.

 

How to save a new view:

  1.  - Create a list of selected fields 
  2.  - Order the list
  3.  - Click the Save icon (top middle next to the saved views drop-down)
  4.  - Select the “Save as…” drop-down
    1.  - Name your field view with the Field Set Name input
    2.  - If you would like this view to be the first view when you visit or refresh the Blasts page then select the checkbox for “Make this the default for the Blasts page.”
    1.  - Choose to overwrite an existing view by selecting the name of the data table view you would like to overwrite
    2.  - Save the view as a new data table view by selecting “Save as new”

Manage columns in your current data table view

You can manage the fields that currently show within your data table from the field manager to best suit your needs. 

Features
  1. - Add a field to the data table view
  2.  - Remove a field to the data table view
  3.  - Reorder the columns of the data table view

Steps to add a field:

  1.  - Click the field manager
  2.  - Find the “Unselected Fields” section (right side)
  3.  - From within “Unselected Fields” click the gray square to the left of the field type you would like to add to the data table
  4.  - On selection of a field, the field will:
    1.  - Be added to the list of Selected Fields on the left side of the field manager
    2.  - Be added as the rightmost columns on the data table
    3.  - Persist as a selected field until the page is reloaded, the view is saved or is saved to a new view

Steps to remove a field:

  1.  - Click the field manager
  2.  - Find the “Selected Fields” section (left side)
  3.  - From within “Selected Fields” uncheck the field you would like to remove from the data table view
  4.  - On deselection of the field, the field will
    1.  - Be removed from the “Selected Fields” list 
    2.  - Be removed from the current data table view
    3.  - Persist as an Unselected Field until the page is reloaded, the view is saved or is saved to a new view

Steps to reorder the fields:

  1.  - Click the field manager
  2.  - Find the “Selected Fields” section (left side)
  3.  - Find the field you would like to move
  4.  - To the right of the field, there are three lines
  5.  - Click and drag the three lines up or down 
  6.  - Drop the field in the place where you want it to be
  7.  - When the field is dropped
    1.  - The field will persist in its place until the page is reloaded
    2.  - The field will be reordered on the current data table view

Create New Blast

Click the purple button with the ‘+’ icon in the bottom right-hand corner of the page to create a new Blast.  For detailed instructions on setting up a Blast click here.

Paginator

Rows Per Page

This feature allows you to see how many pages are currently showing for each page on the data table. 

Paginator_with_Tool_Tip.png

To change how many contacts (rows) you would like to see per page click the down arrow and select from 10, 25, 50, or 100 contacts per page options. 

Pages

The pages feature of the paginator shows:

  1.  - First Number: the page you are currently on
  2.  - Second Number: the total number of pages 
  3.  - Total Number of Records: the total number of contacts (rows) in your database

Refresh

Click this button to refresh the data table with the most up-to-date information.

Previous Page Button

Click this button to navigate to the previous page on the data table. If it is grayed out and unclickable This means you are currently on page 1 and a previous page does not exist. 

Next Page Button

Click this button to navigate to the next page on the data table. If it is grayed out and unclickable This means you are currently on the last page and a next page does not exist.

 

Data Table Action Items (First Column)

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Edit Icon

Opens the Blast canvas editor. 

Delete Icon

Deletes the Blast from the account. 

Duplicate Icon

Duplicates the Blast.

Data Table Columns/Fields

The data table columns (also referred to as fields) are at the top of the data table. Below is a complete list of available fields on the Blasts data table and the definition for the value.

Name

The name of the Blast.

Channel

The channel(s) the Blast used for messaging customers. Channels include SMS, MMS, and Email.

Status

The status of the Blast. Statues include: Draft, Sent, Scheduled, and Running.

Account ID

The account ID and name the Blast was created from.

Last Run Time

The last time the Blast was in the ‘running’ status.

Next Run Time

The next time the Blast is scheduled to run. Note: Applies to any Blast. If the Blast has a block that is set to run in the future the date and time of that value in the block will populate this field value in the data table.

# Bounced

The total number of messages that were known to bounce when sent from the Blast. 

# Clicked

The total number of known times a message was clicked from within the Blast.

# Contacts

The total number of contacts that the Blast reached. Note: This sum is based on the contact’s id and a duplicate contact in your database would count twice.

# Conversions

The total number of conversions from order finished and check-in finished events that are attributed to the Blast. Note: Orders that were refunded are excluded from the count. 

# Delivered

The total number of messages that were sent from the Blast and known to be delivered.

# Opened

The number of messages that were sent from the Blast and known to be opened.

# Opt-outs

The total number of times a contact opted out from messages sent from within the Blast.

# Sent

The total number of messages sent from within the Blast.

# Redemptions

The total number of SmartOffer redemptions attributed to the messages sent from within the Blast.

Archived

Whether the Blast is archived or not.

ID

The ID of the Blast. 

Last Clicked Time

The last time a message was clicked from a message sent from within the Blast.

Last Opened Time

The last time a message was opened from a message sent from within the Blast.

Tasks

The total number of tasks the Blast has run.

Tasks Done

The total number of tasks the Blast completed. 

Total Revenue

The total amount of revenue generated from the Blast’s messages. 

Performance Metrics

To see performance metrics for Blasts that have successfully been sent click the Column View icon in the top right-hand corner. Then select the dropdown next to 'Main View (default)', you will then see a pre-saved view labeled 'Performance View'. 

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In the Performance View, you will find all of the metrics associated with sending an SMS/MMS or Email Blasts including:

  1.  - Clicks
  2.  - Click Rate
  3.  - Opened
  4.  - Open Rate
  5.  - Conversions
  6.  - Conversion Rate
  7.  - Total Revenue
  8.  - Avg. Conversion Revenue
  9.  - Redemptions
  10.  - Redemption Rate
  11.  - Opt-Outs
  12.  - Opt-Out Rate

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Wrap Up

Patch provides your business with the ability to be able to send mass emails and text, to larger segments of your customer base while still providing the ability to dynamically display certain content for certain customers, all within the same message. The ability to target your customers based on behavior and interaction keeps your emails and text from coming off as spammy and being ignored. Blasts are great for getting a message out to large groups of people regarding your events, sales, promotions, etc.

 

Blasts Overview

 

 

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