What is a SmartOffer?

Understanding SmartOffers

SmartOffers represent a sophisticated approach for businesses to extend exclusive deals to their customers. These offers are not just special deals; they are designed to be directed at specific customer groups, with the ability to measure and track their effectiveness and redemption.

The Intelligence Behind SmartOffers

What sets SmartOffers apart is their:

• Targeted Nature: SmartOffers allow you to cater to specific groups within your customer base, such as VIPs, infrequent visitors, or newcomers, ensuring that your deals reach the right audience.
• Measurability: With SmartOffers, you can quantify the uptake of your promotions, providing clear insights into their success.
• Trackability: Beyond measuring redemption rates, SmartOffers enable you to follow up with customers who have taken advantage of your deals, fostering further engagement.

Consider a scenario where you announce a store-wide promotion: "Buy one, get one free for the next two hours." SmartOffers elevate this concept by enabling you to limit this promotion to specific customer segments and track the redemption, ensuring a more strategic approach to your marketing efforts.

Optimal Moments for SmartOffers

SmartOffers are versatile and can be used in various scenarios, including:

• Bounce-back incentives
• Birthday specials
• Seasonal or holiday promotions
• Loyalty rewards
• Welcome offers for first-time patrons

Setting Up Your SmartOffer

To create a SmartOffer:

• Access SmartOffers: Navigate to the SmartOffers section in the Patch Portal's left-hand menu. If it's not visible, contact customer support to activate it for your account.
• Create a New SmartOffer: Click on the purple plus button "+" in the bottom right-hand corner to create a new SmartOffer.

• Define Your Offer: Give your SmartOffer a name and then choose between a promotional or loyalty-based SmartOffer and fill in the details.

• Customize the Design: Add creative elements to make your SmartOffer visually appealing.

• Configure Settings: Set limits, redemption options, tracking, activation, and more within the various available settings. 

• Launch Your SmartOffer: Once complete, publish your offer to make it available to your targeted customers.

SmartOffers are more than just discounts; they are a strategic tool for enhancing customer engagement and driving business growth through personalized and insightful marketing campaigns.