How do I add SmartLinks in my email?

We recommend using SmartLinks to better track your clicks and overall engagement for all of your marketing efforts. 

SmartLinks can be added to any Content block within the Email Editor, whether it be a Blast or an Automation!

This article will outline the various ways you can insert SmarLinks for each content block type.

Heading Block

Drag and drop the Heading block onto the Email Editor canvas. Click on the Heading block and you will see the settings menu open for the Heading. Locate the 'INSERT' button. Click the 'INSERT' button, you will be presented with several different SmartOptions. Click 'SmartLinks'. Next, you will see a dialog where you can choose from an Existing SmartLink or create a New SmartLink. If you have previously created the SmartLink select Existing. If you need to create a SmartLink select New. Once done, the SmartLink will appear in the Heading block in an oblong oval purple 'v-chip'. The link will show as {{ link({"id":"..."}) }}, if you use the Preview tab you can see that the link will render as https://c-g.co/123456789. The last part of the URL known as the slug will be dynamic for each person who received the email unless you have your SmartLink set to be untraceable. We only recommend setting a SmartLink as untraceable if you want your end users to be able to share the link with others. Be sure to send yourself a test to ensure the SmartLink is functioning as expected. 

Text Block

Drag and drop the Text block onto the Email Editor canvas. Click on the Text block and you will see the settings menu open for the Text. Locate the 'INSERT' button. Click the 'INSERT' button, you will be presented with several different SmartOptions. Click 'SmartLinks'. Next, you will see a dialog where you can choose from an Existing SmartLink or create a New SmartLink. If you have previously created the SmartLink select Existing. If you need to create a SmartLink select New. Once done, the SmartLink will appear in the Heading block in an oblong oval purple 'v-chip'. The link will show as {{ link({"id":"..."}) }}, if you use the Preview tab you can see that the link will render as https://c-g.co/123456789. The last part of the URL known as the slug will be dynamic for each person who received the email unless you have your SmartLink set to be untraceable. We only recommend setting a SmartLink as untraceable if you want your end users to be able to share the link with others. Be sure to send yourself a test to ensure the SmartLink is functioning as expected. 

Image Block

Drag and drop the Image block onto the Email Editor canvas. Click on the Image block and you will see the settings menu open for the Image. Use the 'Select' button to add the image either by uploading a new image or choosing from the file manager. Once the image is uploaded locate the 'Link URL' setting on the right-hand side of the screen. Use the link icon to the right of the input field to insert a SmartLink. Next, you will see a dialog where you can choose from an Existing SmartLink or create a New SmartLink. If you have previously created the SmartLink select Existing. If you need to create a SmartLink select New. Once done, the SmartLink will appear in the Heading block in an oblong oval purple 'v-chip'. The link will show as {{ link({"id":"..."}) }}, if you use the Preview tab you can see that the link will render as https://c-g.co/123456789. The last part of the URL known as the slug will be dynamic for each person who received the email unless you have your SmartLink set to be untraceable. We only recommend setting a SmartLink as untraceable if you want your end users to be able to share the link with others. Be sure to send yourself a test to ensure the SmartLink is functioning as expected. 

Button Block

Drag and drop the Button block onto the Email Editor canvas. Click on the Button block and you will see the settings menu open for the Button. In this instance, you will not use the 'INSERT' feature at the top but scroll down to the 'Button Link URL' input field option. If you use the INSERT feature the actual link URL will be your button text, this is not recommended as your button text should be a 'call to action'. You will use the link icon to the right of the input field to insert a SmartLink. Next, you will see a dialog where you can choose from an Existing SmartLink or create a New SmartLink. If you have previously created the SmartLink select Existing. If you need to create a SmartLink select New. Once done, the SmartLink will appear in the Heading block in an oblong oval purple 'v-chip'. The link will show as {{ link({"id":"..."}) }}, if you use the Preview tab you can see that the link will render as https://c-g.co/123456789. The last part of the URL known as the slug will be dynamic for each person who received the email unless you have your SmartLink set to be untraceable. We only recommend setting a SmartLink as untraceable if you want your end users to be able to share the link with others. Be sure to send yourself a test to ensure the SmartLink is functioning as expected. 

Social Block

Drag and drop the Social block onto the Email Editor canvas. Click on the Social block and you will see the settings menu open for the Social Icons. In this instance, each social icon has its own section to choose the Social Platform, Social Icon Style, and insert the URL for your social platform. Using a SmartLink to redirect your end users to your social platforms will help you track the engagement of this feature. To use a SmartLink for each social media redirect you will use the link icon to the right of the input field. Next, you will see a dialog where you can choose from an Existing SmartLink or create a New SmartLink. If you have previously created the SmartLink select Existing. If you need to create a SmartLink select New. Once done, the SmartLink will appear in the Heading block in an oblong oval purple 'v-chip'. The link will show as {{ link({"id":"..."}) }}, if you use the Preview tab you can see that the link will render as https://c-g.co/123456789. The last part of the URL known as the slug will be dynamic for each person who received the email unless you have your SmartLink set to be untraceable. We only recommend setting a SmartLink as untraceable if you want your end users to be able to share the link with others. Be sure to send yourself a test to ensure the SmartLink is functioning as expected. 

As always if you need assistance with setting up an Email or want more info on SmartLinks, you can use the TextChat widget in the bottom left corner of your account or email us at success@patchretention.com